We’re a creative marketing agency and we guide fans to brands through a blend of digital, social, experiential and PR. We’re all of those but not a traditional take on any of those disciplines.

Social by design and creative by nature – Guided is a home for a new breed of creative misfit who prefers unrestricted briefs, thinking across disciplines and the freedom to collaborate at all parts of the creative process. Think of it as free range v battery farmed. Less uniform and with a more nourishing end product.

The work we do is specifically aimed at today’s ‘time poor’, ‘always on’, ‘hate to be interrupted’ and ‘on demand’ audience. We believe the way to reach these people benefits from a different agency structure; one that draws from a wider frame of cultural reference than found in a traditional setup.

Our thinking, planning and reasoning is rigorous, measurable and above all, logical. And because of that we’ve helped the following clients recently.

Clients should expect:

Innovation
The best mix of brains on each job – no one-way of working, no house style, no same old, same old. Just the best ideas and thinking leading to excellent results.

Relevance
The Collective don’t just create. They critique. Guided continually tests and evolves concepts to ensure relevance. Real time research means we amplify what works and weed out what doesn’t.

Value
We cut fat from traditional agency processes. It’s not a classic production driven model with lots of people waiting to make stuff – so we don’t make content or use channels which aren’t really needed.

Conceptual excellence
With all of that in mind, you’ll understand why we place a huge emphasis on the idea / experience and it’s ability to catch on and be shared in an organic way. And we’re unashamedly quite militant about that.

Get in touch if you’d like a copy of our credentials doc.

And if you want a much more succinct description, Google the word ‘Guided’.

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