WHAT WE DO & WHAT WE OFFER

We’re a creative marketing agency and we guide fans to brands through digital, social, experiential and PR. We’re all of those but not a traditional take on any of those disciplines.

Social by design and creative by nature – Guided is a home for a new breed of creative misfits who prefer unrestricted briefs, thinking across disciplines and the freedom to collaborate at all parts of the creative process. Think of it as free range v battery farmed. Less uniform and with a more nourishing end product.

The work we do is specifically aimed at today’s ‘time poor’, ‘always on’, ‘hate to be interrupted’ and ‘on demand’ audience. We believe the way to reach these people requires a different agency structure; one that draws from a wider frame of cultural reference than found in a traditional setup.

The work we aspire to is meaningful and innovative. We’d rather create work that is closer to culture than ads – more likable, useful and shareable.

Our thinking, planning and reasoning is rigorous, measurable and above all, logical. And because of that we’ve helped the following clients recently.

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Clients should expect:

Innovation
The best mix of brains on each job – no one-way of working, no house style, no same old, same old. Just the best ideas and thinking leading to excellent results.

Agility
With a ‘creative department’ as large and as diverse as ours, we’re able to deliver fast results and respond to change quickly because we remove bottlenecks.

Relevance
The Collective don’t just create. They critique. Guided continually tests and evolves concepts to ensure relevance. Real time research means we amplify what works and weed out what doesn’t.

Value
We cut fat from traditional agency processes. It’s not a classic production driven model with lots of people waiting to make stuff – so we don’t make content or use channels which aren’t really needed in order to meet a payroll.

ROI
We steer away from buying costly & interruptive media space. Instead we aim to create our own. We believe in the power of word of mouth – connected advocates are the most effective media channels.

Conceptual excellence
With all of that in mind, you’ll understand why we place a huge emphasis on the idea / experience and it’s ability to catch on and be shared in an organic way. And we’re unashamedly quite militant about that.

Get in touch if you’d like a copy of our credentials doc.

And if you want a much more succinct description, Google the word ‘Guided’.

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