On Friday the 5th November we allowed fashion bloggers from the US to control Ted Baker’s photographic studio at the London HQ. In a nutshell the bloggers became the puppet masters of a live shoot controlling everything from the models, makeup, hair and clothing choice. They had 15mins to create a look and thereby throw down the style gauntlet – The catch? They could only use Twitter and a live video stream to call the shots but they could call on their followers for tips.
We did this because we think that bloggers (in fashion especially) are very important pieces of the digital content jigsaw. So we wanted to come up with some activity that would put them in the spot light in a fun and relevant way to create content for them, for Ted, and for viewers at large. Plus the idea that you can possess a bunch of very good looking people (the models – not us!) from 1000′s of miles away and have them follow your commands in real time is pretty sweet.
It was very hectic but we’re really happy with the results. We will publish these soon but a quick trawl through @ted_baker or #takeonted will give you an idea of the overall sentiment.
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