An animation showing the relationship between the types of media which now prevail.
At Guided our default is to make ‘stuff’ (owned media) that gets people excited, engaged and talking / sharing (earned media). Bought media is still important but there are a plethora of established, more traditional agencies who are really good at this.
We think that the non-interruptive stuff needs a good dose of cultural insight and talent if it’s gonna take off. That’s where our Collective comes in… A mixed bunch of cultural hotshots that collaborate with more traditional bods who look at the problem from a more business / comms point of view. Together we can get the balance just right.
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